Ambiguity is starting material.
Most designers want a brief. I want the problem before the brief existed. Every clarification narrows the solution space — until the product almost designs itself.
Strategic Discovery. Behavioral Design. Scalable Systems.
Eduardo Malheiros
I design for problems without obvious answers. 18 years of systems thinking applied end-to-end — from discovery through execution — turning ambiguity into decisions that last. I specialize in 0→1 product design, design systems, and behavioral design that shapes how users actually engage.
Couchsurfing
Reframing engagement for 14M+ users — from feature direction to behavioral design framework.
Segware
From mobile app to white-label B2B2C platform — Segware's most profitable product and competitive moat, for 10+ consecutive years.
"Undisclosed"
Reframing an industrial app design challenge — from knowledge tool to AI-powered behavioral engine.
WEG
Research-led redesign of a global quotation platform — compelling a 135-country organization to fund UX independently from development.
I had the pleasure of hiring and managing Eduardo at Couchsurfing, where he redesigned our consumer website — building a comprehensive design system, conducting in-depth UX/UI research, and delivering high-impact designs that improved engagement and conversion. I later hired him again for a personal project, where he brought the same creativity and rigor. He's a proactive problem solver, a collaborative team player, and a top-tier product designer.
Greg Knasel
Co-Founder & CPO @KinetIQ Sense
Eduardo combines strategic vision with exceptional execution in a way few designers do. At Segware, he led our entire rebrand, shaped product design across our full portfolio, and had a rare talent for translating business needs into design that drives real results. Proactive, collaborative, and consistently outstanding — he's an essential asset to any team.
Renato Martins
CEO @Segware
Eduardo was my first design manager — and he had a defining impact on my career. He introduced me to UX/UI and taught me to treat design with absolute precision, pixel by pixel. His perfectionism? Still haunts me, in the best way possible. Any team would be lucky to have him leading the way.
Arthur Avila
Senior Product Designer @Format 3
My process starts with problem framing, not screens. I use discovery to understand what's actually worth building, then apply structured thinking — JTBD, North Star metrics, behavioral science, hypothesis-driven validation — to move from ambiguity to decisions that hold. I treat design systems as philosophy, not component libraries: systematic foundations that keep a product coherent as it grows.
Ambiguity is the material. Structure is the craft.